Rob Hornby

I am a technologist-philosopher and the Co-CEO of AlixPartners - the global advisory firm.

THE HORNET 4: WE ARE HALUCINATING IN AN AI HYPERREALITY

Dec 10, 2025

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1 min read

THE HORNET 4: WE ARE HALUCINATING IN AN AI HYPERREALITY

An audio blog about AI from a technologist turned Co-CEO perspective

Rob Hornby

WE NEED TO PROTECT THE HUMANITY OF BUSINESS FROM AI

Dec 2, 2025

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11 min read

WE NEED TO PROTECT THE HUMANITY OF BUSINESS FROM AI

We are told that the rise of an unmatched AI superintelligence is now inevitable.

Rob Hornby

AI THREATENS CONSULTANTS BUT THEY WON’T GO THE WAY OF BLOCKBUSTER

Nov 26, 2025

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4 min read

AI THREATENS CONSULTANTS BUT THEY WON’T GO THE WAY OF BLOCKBUSTER

This is an article I wrote with David Garfield, my Co-CEO, originally published in The Times.

Rob Hornby

THE HORNET 3: CURIOSITY KILLED THE CAT, BUT COULD AI KILL CURIOSITY?

Nov 17, 2025

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1 min read

THE HORNET 3: CURIOSITY KILLED THE CAT, BUT COULD AI KILL CURIOSITY?

An audio blog about AI from a technologist turned Co-CEO perspective

Rob Hornby

THE HORNET 2: WHY I AM WORRIED ABOUT AGENTIC AI

Oct 22, 2025

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1 min read

THE HORNET 2: WHY I AM WORRIED ABOUT AGENTIC AI

An audio blog about AI from a technologist turned Co-CEO perspective

Rob Hornby

DALÍ VS DALL-E: WHY AI NOVELTY LAGS HUMAN CREATIVITY

Oct 7, 2025

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14 min read

DALÍ VS DALL-E: WHY AI NOVELTY LAGS HUMAN CREATIVITY

Why AI can't match human creativity and probably never will.

Rob Hornby

THE HORNET 1: YOU CAN'T HURRY LOVE...OR AI

Sep 18, 2025

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1 min read

THE HORNET 1: YOU CAN'T HURRY LOVE...OR AI

An audio blog about AI from a technologist turned Co-CEO perspective

Rob Hornby

AI ADOPTION IS NOW MORE IMPORTANT THAN AI INNOVATION

Sep 3, 2025

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9 min read

AI ADOPTION IS NOW MORE IMPORTANT THAN AI INNOVATION

AI innovation is an essential strategic vector for competing nations.

Rob Hornby

WHY WE SHOULDN'T EXPECT AI TO BE MORE MORAL THAN US

Jul 30, 2025

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8 min read

WHY WE SHOULDN'T EXPECT AI TO BE MORE MORAL THAN US

“Do as I say, not as I do” may be delivered with a wry smile, but it reveals a deeper truth: we often hold others to moral standards we ourselves fail to meet.

Rob Hornby

Jul 8, 2025

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8 min read

THERE IS NO “I” IN AI

WHY HUMANS MUST MANAGE MATTERS OF CONSEQUENCE

Rob Hornby

Jul 31, 2024

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1 min read

MEANINGFUL DIALOGUE AFTER CHATGPT

Rob Hornby

Jan 10, 1994

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1 min read

SDP: A STRATEGIC DSS

An old academic paper on a subject gaining new interest

Rob Hornby